Class Communicating Europe
STARTS SEPTEMBER 2015 as part of the international Erasmus Mundus Program.
Master program Political Communication
The 1-year Master program Political Communication (taught in English) at the University of Amsterdam addresses issues that are at the core of our democracies. The track provides a wide understanding of the role and significance of media, of journalism and information for public opinion. How do the interactions between (non-)government actor, politicians, journalists and citizens take shape and what features and effects do they have? How is the use of media changing for citizens informing themselves? Who tries to influence the news? How does the media’s information offering come into being? What effects are discernable on public opinion and political behavior. Important topics include the emergence of weblogs and citizen journalism, increasing globalisation, agenda-setting and the framing of socially relevant issues by stakeholders, politicians, spin doctors and media.
The specialization provides a grounding for editorial, policy, advisory and research positions in the media sector, in government, in politics, in civil-society organisations and in the commercial world. Alumni can be found working as spokespersons, information officers, PR managers or communication consultants for numerous organisations ranging from local municipalities to the European Union and from non-governmental organisations to ministries, in the Dutch and international business world and at a wide variety of consultancies. Others start their own communication consultancies, publishing companies, or on-line service companies, become documentary makers or journalists, or conduct (media) market research for opinion pollsters or join a company or ministry as management trainees.